Custom Website Design Content Management - CMS Web Applications Internet Marketing - SEO Internet Marketing - Social Media Mobile WebsitesINTERNET MARKETING - SEO
The first rule of internet marketing: Make it easy to find you.
Let’s assume that your website (newly developed by Emerald, of course) looks great and contains everything you believe is important to your customers and prospects. It’s well designed, easy to navigate and has just exactly the right number of bells and types of whistle.
Now what? Will they beat a path to your door? Will anyone notice?
The answer is the same on the web as it is in the real world. No-one knows anything about your business until you make the effort to tell them.
It starts with the search engines, which is why we spend a lot of time on SEO, optimizing both the structure and content of your site to make it SE friendly. Our designers and writers know that it’s not just what you say, but how you say it. It’s no good to just sprinkle keywords into your copy. Key concepts – and the search terms that go with them – have to be integrated in a relevant fashion.
Next comes awareness. We believe that a combination of paid and non-paid promotion works best. If your content is relevant and up-to-date, and uses the keywords properly, the search engines will find you and will rank you against your competition. You can help that process and improve your rankings with adword and other ad placement programs that use your advertising dollars very efficiently.
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Heart, courage, brains
and really great clients!
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